Skilled Nursing Explained

Skilled Nursing Explained

There is often confusion about the term Nursing Home because it is frequently used generically as an all-encompassing term for senior living. But in today’s senior living market, Skilled Nursing Homes have a specific market niche. What follows is an explanation of...
Pandemics and Technology of the Times

Pandemics and Technology of the Times

News articles often bring out stock photos of the 1918 Spanish Influenza to contrast them with photos of mask-wearing during today’s Covid-19 pandemic. These always make me think of my grandmother, and not just because her dresses and boots in old photos look similar....
Senior Living in Times of Pandemic:  An Appraisal

Senior Living in Times of Pandemic: An Appraisal

Let’s address the elephant in the room: even in pre-coronavirus times, senior living is often a hard sell. No one wakes up one morning and says “oh boy, today I get to move into that Assisted Living I’ve always dreamed about!” People enter senior living to meet...